Prince Galley, a graphic and creative designer, led an engaging online lecture on the essentials of Graphic Design and Branding, highlighting how brands can communicate their true essence. The session, which brought together about 20 participants, took place from 7:00 p.m. to 8:45 p.m.

The lecture opened with a brief introduction by Genius IT Brainery’s CEO, Desmond Kitsi, who shared the vision of the institution and its commitment to nurturing talent and creativity. Prince Galley then walked participants through core concepts of design, emphasizing the importance of clarity, planning, and arrangement in graphic design.

He explained the meaning of a brand as more than just a name or logo, but as an “identifying map” that shapes perceptions in people’s minds. The session covered innovation, creativity, brand identity, visual identity, and verbal identity. stressing how these elements together form a brand’s unique communication.

A key highlight was his detailed explanation of the Brand Guide, what it is and why it is essential for businesses. Prince Galley emphasized that branding is a deliberate process of shaping perception, and that visuals, identity, and creativity are vital tools in ensuring that a brand communicates effectively.

The lecture left participants with fresh insights into how design and branding can influence perception and build lasting connections between businesses and their audiences.